LONG VIEW: Beach Resorts in Sanya

Gauging domestic tourism after reopening

The Setup:

A few posts back, we made the case that — in the long run — there is a near-zero chance of China pivoting to consumption-led growth (nice summary by a reader here). But what about consumption in the short-to-medium horizon? For today’s post, we use a single bottom-up case study to gauge domestic tourism after reopening.